oora

Website

oora’s digital identity is shaped by the principles of Swiss graphic design—quiet hierarchy, generous breathing room, and just enough grey to create a sense of calm and confidence.

Logo

Developed in collaboration with Smuss Type Kiosk, oora’s logo is built around the idea of infinity and the endless golden hours, expressed through the simple yet playful typographic ligature of the double “oo”.

Magazine

Some stories require more space than a website can offer. Designed as an extension of oora’s identity, the magazine provides a platform for more in-depth editorial content, further expanding the brand’s identity.

Stationery

…from business cards to email signatures, from first impressions to final sign-offs…

Waveforms

Waveforms are a recurring element throughout oora’s identity, appearing across the website, window installations, and magazine. Generated through a custom-built playground with adjustable parameters such as color, line weight, scale, and more, the system makes it easy to create an endless variety of compositions.

Curious? Play around with the generator yourself!

Image & Video Production

We worked closely with photographer Joel Hunn to shape oora’s imagery.