oora

oora- Website

Oora needed a home on the internet, so we built one. We leaned heavily into Swiss graphic design for this one—quiet hierarchy, lots of breathing room, and just enough grey to make everything feel calm and confident. Nothing flashy. Just a site that lets the spaces do their thing.

Logo

Oora is built around the idea of endless golden hours, so we wanted the logo to feel like it belonged in that world too. The symbol became a natural part of the identity, but the real treat was the double “oo”. We teamed up with Smuss Type Kiosk to make a custom ligature for it because… come on, you can’t just leave two o’s sitting next to each other and not have some fun.

Editorial

Brands always have more to say than what fits on a website. So we made a publication. A place to tell stories, expand on ideas, and let the world of Oora stretch its legs a little.

Stationery

To round things out, we designed a set of business cards built from the same principles as the wider identity. Consistent, understated, and ready for pockets everywhere.

Flow system

Part of the identity are waveforms, showing up in the website footer, across window installations, and throughout the magazine. How did we do that? It’s a little coded playground with adjustable parameters like color, line width and size and so much more. Curious? You can have a play with it yourself here: play with me!!

Image & Video Production

We worked closely with photographer Joel Hunn to shape Oora’s imagery.