ÉTÉ
ÉTÉÉTÉ

MAY Ltd. International

MAY Ltd. International
MAY Ltd. International

Over the years, the MAY Ltd. brand was shaped from the ground up—its visual identity co-developed alongside the product itself, bringing the brand to life for a vivid, forward-thinking generation. Developed in close collaboration with partners in Asia, the project unfolded from concept to campaign, with every detail carefully considered. High-quality motion content was crafted with a strong focus on social media, in close exchange with teams across Europe.

Scope

  • Brand strategy & organization for various products
  • Visual identity
  • Product co-design
  • Art direction
  • Motion & film production
  • Social media concept & content
  • Photography direction & production
  • Printed matter
Various Brand Booklets
Logo of the classic women's bike AYIA
Packaging Design

Visual Output

  • Bicycle labeling
  • Advertising for social media
  • Product photography
  • Instruction manuals & guides
  • Point of sale + Marketing
  • Product launch campaign
  • Print products
  • Website
Tote Bag
Postcards
Client

May Ltd. International

ÉTÉ Team

Alexis Zurflüh (Art Direction)
Jan Kirpal (Design)
Federico Bardelli (Design)
LLOS& (Development)

Work
WorkÉTÉ

ÉTÉ STUDIO (Paris)

12 rue Godefroy Cavaignac
FR-75011 Paris

ÉTÉ STUDIO (Munich)

Eduard-Schmid Straße 23
DE-81541 München

hello@ete.studio
+(49) 152 177 38 407