ÉTÉ
ÉTÉÉTÉ
VW Group Culture – Crossing
VW Group Culture – Crossing
VW Group Culture – Crossing
Initiated by Volkswagen Group Culture, Crossing is a bilingual, biannual magazine that explores global perspectives in art, music, media, and discourse. Together with our beloved editorial agency Nansen & Piccard, Alexis Zurflüh from ÉTÉ STUDIO led the art direction over several years.
Volkswagen Group Culture follows a clear ambition: to make high-quality cultural content accessible to a broad audience. With that in mind, Crossing was conceived—accessible, but never shallow. Contemporary, yet built to last.
Crossing was developed from the ground up—a new project shaped in close collaboration with the VW Group and Nansen & Piccard. From defining its visual language, column structure, and tone of voice to setting a clear editorial rhythm, every element was designed to give form to something that didn’t exist before.
Client
Volkswagen Group Culture
ÉTÉ Team
Alexis Zurflüh (Art Direction)
Ludwig Haslberg (Design)
Nansen & Piccard
Benedikt Sarreiter
Paul-Philipp Hanske
Work
WorkÉTÉ
Project
Genre
Grisebach
Art
NZZ am Sonntag Magazin
Editorial
Seekind Coffee
Coffee
Peek & Cloppenburg Campaigns
Fashion
Sparks & Visions Jazz Festival
Festival
Anson’s
Fashion
Süddeutsche Zeitung Magazin Stil Leben
Editorial
eponé Cosmetics
Beauty
Seoul Mediacity Biennale
Art
Sankt Leonhards Naturkosmetik
Beauty
JAKE*S
Fashion
Now Now Gallery
Art
VW Group Culture – Crossing
Editorial
Studio Soius
Architecture
Aqua Di Parma × ABC Dinamo
Typography
AMOO
Interior
Studio Mason
Jewellery
Midsummer Sculpture Festival
Festival
Philipp Junker
Fashion
MAY Ltd. International
Bicycles
Material Magazine
Editorial
BMW Foundation
Editorial
AK / Kruse
Art
