Aqua Di Parma × ABC Dinamo

On behalf of Select World, ÉTÉ STUDIO had the honour of digitising the iconic logotype of Italian brand Acqua di Parma. Together with type foundry ABC Dinamo, a custom typeface was developed in two cuts—based on the brand’s distinctive lettering. In close collaboration with Creative Director Will Matthews, the overall visual aesthetic and look & feel of the brand were refined.

Transforming Acqua di Parma’s iconic logotype into a full sans serif typeface was no small task. The challenge lay in crafting something timeless and classical, while staying true to the character of the brand. As always, the devil is in the details.